Digital marketing is any type of marketing that’s done online. It comprises five major areas: Search Engine Optimization (more commonly known as SEO), Paid Search, Email Marketing, Social Media Marketing and Business Listings — which we cover in detail below. The main thing to know about Digital Marketing is that it can deliver incredible results at a fraction of the price of traditional marketing.

Our Digital Marketing Suite gives you one place to manage all these major areas, so you can spend less time figuring out different platforms and jumping from site to site and more time getting results and focusing on your customers.

SEO stands for Search Engine Optimization, which is exactly what it sounds like — optimizing your site for search engines so you get the highest rank possible. This involves everything from technical elements like header tags and alt text to simply writing good content that is useful to your users. Most midsize-to-large companies have individuals (and even entire departments) dedicated to SEO, but smaller companies need to rely on other methods to compete.

Our Digital Marketing Suite includes SEO tools anyone can use, even if you don’t know the first thing about websites. Just answer some basic question about your business, and our SEO tools will give you direction on what you can do to improve your SEO through your content.

Paid Search is the flip side of SEO. While SEO is focused on “organic” search results — those that occur due to a site’s relevance, structure, etc. — Paid Search are the ads you see on the above, below and to the right of organic search results. Like SEO, Paid Search cannot be easily explained in a short paragraph, it requires understanding effective keywords, the competitive landscape, and other factors.

Email marketing is marketing your business by sending emails to new and prospective customers. While the overall concept is simple, other things to consider are: best practices and federal laws relating to email marketing.

The email marketing component of our Digital Marketing Suites guides you through each step; from building your mailing list to creating emails to analyzing the results. It also ensures that everything you do is within the law, so you won’t be labeled a spammer.

Chances are you’re already doing some Social Media Marketing. Anytime you post about your business on social media, you’re marketing it. It’s very straightforward, but it’s also very time consuming. Shifting from one platform to the next to make sure you’re showing up everywhere you need to be is a full-time job.

Digital Marketing Suite solves this issue by giving you a single dashboard to manage your profiles on Facebook and Instagram as well as address customer comments and reviews on Google’s Business Listing. The dashboard also includes your SEO controls, so you can manage all of your digital marketing efforts from one convenient, centralized location.

Often overlooked in the realm of digital marketing, is business listings. Business listings appear when customers search on Google Maps. These listings are often created automatically, which means the information is pulled from whatever records are available, and these listings are often outdated and have missing or incorrect information (old address, phone number, wrong website name).

With Digital Marketing Suite, we help put you in control of information to be displayed, so you can always be sure that it’s complete and up to date. Better yet, when you create or update your Business Listing in Digital Marketing Suite, your information is automatically applied across multiple sites. That saves you the effort, and your customers always find the right info.